Delivery planning
Plan the 15-second cut before making the 30
What changes when a film needs a shorter edit, a vertical version or an entirely different opening.
Give each version one job
Imagine a 30-second launch film that introduces a collection, then shows two products before the final title. A 15-second version for a paid placement might focus on one product and one line. Write down which product, which line and which call to action. That is enough to decide what the short edit needs from the master.
Review horizontal and vertical framing together
Two products on opposite sides of a wide frame can both disappear from the intended composition when it is cropped. Before producing that shot, decide whether the vertical version can use a closer setup, a single product, or a separate composition. Check final title and product text at the intended viewing size as well.
Distinguish a cutdown from a new opening
A cutdown can reorder or shorten approved shots. A new opening may need a different product action, new copy or a newly designed frame. Put those in separate rows of the delivery list. That makes it clear which version can be made in the edit and which needs additional production.
Put the version list in the quote
For each version, write the duration, ratio, placement, opening and end card. Add caption or language requirements if applicable. Confirm which are included and which are priced separately. This is also the time to flag broadcast or CTV if the film needs specific technical and rights review.