IN MOTION
CONCEPT STILLA figure crosses a volcanic plain in a rust-red coat. The landscape seems motionless until the fabric lifts, and for a moment the wind has a shape.
2301 PICTURES / AI-NATIVE ENTERTAINMENT STUDIO
THE SET IS OPTIONAL. THE STORY IS NOT.
2301 PICTURES makes AI-native commercials and brand concept shorts. We develop the script and the look, build the shots, then finish the cut and sound for the screens where it will run.
STUDIO CONCEPT · STILL 01 / 03 · A NEW PERSPECTIVE
SELECTED WORK
On the screen.
AFTER HOURS
CONCEPT STILLAt the far end of a dim corridor, a strip of light catches someone’s shoulder. They could step forward or turn back. The image stays with the second before they decide.
PRODUCTION
What are we making?
THE DIRECTOR’S DESK
What we decide before the first cut.
- The look is decided early
- A style frame gives us something concrete to discuss: where the light comes from, what the world is made of and what the camera should notice.
- Continuity is a production job
- We compare adjacent shots for wardrobe, eyelines and lighting. Where a product has to match exactly, send approved references so we can test the critical shot early.
- The cut changes with the screen
- A vertical version may need a different product reveal or room for captions. We plan for those screens before locking the shot list.
The figure and the room share the frame.
THE PROJECT BRIEF
What to bring to the first conversation.
Launch a new product
If the product is still under wraps, start with approved renders or reference photos. Flag the detail customers must see and the date the spot can go live.
LAUNCH A COMMERCIAL ↗Refresh paid creative
Bring the current ad and the hypothesis you want to test. We can scope alternate openings or end cards separately from entirely new edits.
EXPLORE COMMERCIALS ↗Open an event with a film
Tell us what the audience should know before the next speaker walks on. The screen dimensions, playback audio and rehearsal date all shape the edit.
EXPLORE BRAND CONCEPT SHORTS ↗Bring an agency concept to screen
Bring a treatment, script or rough board. We can identify which shot to test first, what is ready to build and where the client needs to sign off.
WORK WITH US ↗FROM BRIEF TO FINAL FRAME
The four decisions that move a film forward.
- 01
Brief
Identify the audience, release context and one job for the film. Flag exact product details, rights and hard dates.
- REVIEW POINT
- Agree on the brief and the list of versions.
- 02
Treatment
Develop the script and representative frames. Test a demanding shot early if the story depends on a product reveal, recurring character or specific movement.
- REVIEW POINT
- Approve the story and look before building the full sequence.
- 03
First cut
Assemble the generated shots into a film. Review pace, continuity and the accuracy of products or logos in context.
- REVIEW POINT
- Review the cut and consolidate feedback.
- 04
Masters
Finish picture and sound. Check legibility, timing and playback for each format agreed in the brief.
- REVIEW POINT
- Sign off the master and any agreed cutdowns, crops or subtitles.
THE STUDIO
An independent film studio, built around the work.
Directing, visual development, generation and post are parts of the same filmmaking process here. The studio’s work is to carry an idea through all four without losing what made it worth making.
The name began with an apartment called 2301. The ambition grew beyond its walls.
MEET THE STUDIOBring us the brief.
Tell us where the film will play, when it needs to be ready and what you already have. A rough idea is enough to start scoping.