FEATURED NOTE / Production brief
What to put in an AI commercial brief
A short brief that gives a director enough to make decisions about the opening shot, product reveal and final frame.
Read the production brief ↗2301 / FIELD NOTES
Production Journal
Working notes for people commissioning and making films with AI. Bring them to your next brief, review or delivery call.
Product fidelity
Keeping packaging accurate in an AI ad
How to decide which shots need an approved product asset, and what to check before approving them.
Delivery planning
Plan the 15-second cut before making the 30
What changes when a film needs a shorter edit, a vertical version or an entirely different opening.